Not A Cloud: A seasonal wine for the UK market

Leveraging Germany’s iconic blue bottle as the canvas for UK springtime sales

Tasks

Design Concept
Naming
Final artwork

“

We’re working with Mille on a wide range of Beer, Wine, and Spirits projects, and she consistently delivers exactly what we need – and what our clients love. She understands the nuances of the industry and brings a perfect mix of creativity and professionalism every time. Always a pleasure to work with.

ANNE BASTUCK, Peter Mertes KG

SLET IKKE DENNE BOX (fungerer som padding!) – Gallery start

The brief was to design a seasonal Riesling for sale in the UK during spring and summer. With the arrival of spring, UK consumers are seeking easygoing, uncomplicated wines suit casual occasions.

Curiously, the tall blue bottles are widely recognized as a feature of German white wine—especially Riesling—everywhere except in Germany itself. Drawing from this association, Not A Cloud celebrates the spirit of springtime get-togethers beneath skies as clear and blue as the bottle that holds it.

The label is transparent, allowing the bottle itself to serve as the canvas. Gold hotfoil details add a touch of quality, while the yellow screw cap gleams like the sun against a clear blue sky.

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