Impossible Pinot Noir: Celebrating the Dreamers

A wine for the adventurous palate, celebrating the inner dreamer in everyone

Tasks

Concept & Direction
Naming
Design
Illustration
Final artwork

How do you persuade the Danish Zinfandel enthusiastic consumers to explore the wonders of Pinot Noir? By highlighting its unique tasting experience: Pinot Noir is light and approachable, yet it boasts its own distinct character and body, making it well worth discovering.

The design has a playful twist, yet stays within a black, white, and gold palette that maintains a premium feel.

Designed while working at Globus Wine A/S

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