Dotty is a stand-alone Californian Rosé for the Danish market.

The client wanted a concept with a nostalgic and playful feel, that reflected the wine’s American origin and character. For this, Served Studio created an vintage-inspired illustration, that embodies the carefree, joyful spirit of White Zinfandel.

The approachable and friendly design appeals to a casual, fun-loving audience, mirroring the wine’s light, fruity, and effortlessly enjoyable nature.