Happy Madness: a Refreshing Touch of Chaos

A playful spin on tradition for a bold Californian red

Tasks

Concept
Copywriting
Design
Final artwork

The Danes love a bold Zinfandel and for many, American wine embodies a striking contrast to the Danish sense of restraint. In the US, there’s a cultural embrace of the unfiltered, the expressive, and the unapologetically bold. This design channels that unruly energy and the American belief that sometimes, more is more.

The round composition mirrors the wine’s bold, swirling character. The result is a modern, memorable design that honors big flavor and fearless flair. After all, life is often at its most interesting when it spins a little off-center.

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