Moldova has a long history of winemaking, but many Nordic consumers are unfamiliar with its wines, missing out on great quality at competitive prices. To capture their interest, it was essential to resonate with something beyond wine origin and appellations.

For You And For Me shifts the focus away from tradition and geography, instead highlighting familiar grape varieties and the informal yet social drinking experience. A bold, transparent label and a striking diagonal layout reinforces this fresh approach setting it apart from the typical rectangular white labels on store shelves.

This wine is now available in COOP 365 in Denmark, as well as in Finnish and Swedish markets.

Designed while working at Globus Wine A/S