The essence of croquis drawing is to capture moments of form and movement in the nude body. Similarly, one can view the wine production: Here, it is the “bare” grapes one experiences, and the seasonal harvest reflects the fluctuations in wind and weather.

The design reflects an informal and hand-drawn poster art aesthetic, often favored by many young and modern women in home decor.

The brand name has an international appeal, making it implementable across many nationalities. The series is built to easily accommondate wines from multiple wine countries, making it possible for the younger consumers to explore the best of each wine region.