The client wanted to capture the essence of traditional French quality while staying relevant and approachable to a modern audience.

With the name already established, the challenge was to create a design that embodied a classic, trustworthy, and quality-driven French brand while appealing to a broad audience (25+ men and women) without skewing too feminine, striking a balance between conservatism and distinctiveness.

To achieve this, we incorporated traditional typefaces that exude sophistication and reliability, along with design elements that reinforced the brand name. This ensured the concept remained clear and engaging, even for non-French-speaking Swedes.

The brand also include a spontaneous sidekick, the Le Petit Petit can. Check it out here.