Tiger’s Way: Follow No Rules

There’s an uproar in the wine game

Tasks

Naming
Illustration
Final artwork

The wine category has seen rapid development in breaking design traditions and rethinking what a wine brand can be.

Tiger’s Way was designed for the Danish/German border shops, where Danes flock to buy groceries that offer good value for money. The design reflects the edgy, black-and-white style known from wine producers in Washington State.

Designed while working at Globus Wine A/S

SLET IKKE DENNE BOX (fungerer som padding!) – Gallery start

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