Sunkisser’s Cocktail is a line of ready-to-drink cocktails with a particular focus on appealing to young adults.

The design is created to easily accommodate a variety of international cocktails, as it avoids relying on country-specific elements or heavy illustrations. Instead, the variations distinguish themselves through distinctive background colors and different fonts. For example, the French cocktail, Kir Royal, features a distinguished and vintage-inspired type style, while the informal, old-school Pina Colada employs a playful and ‘easy-going’ type style.

Coupled with the background colors, each cocktail expresses its unique personality and flavor profile, making it easy for consumers to navigate the product series.