The design draws its essence from the life-giving power of the southern sun. The golden arc—referenced in the brand name—echoes the path of the sun across the sky, a vital force behind the region’s fertile landscapes and rich agricultural heritage.

The illustration of a female figure, surrounded by olive branches, evokes both the region’s abundance and its deep-rooted connection to the rhythms of the earth and the Andalusian way of life.

The use of varied typography is a deliberate nod to classic olive oil tins, lending the design a sense of heritage and familiarity. By combining these traditional cues with a clean, contemporary layout, the packaging honors the past while appealing to today’s design-conscious audience.

Self-initiated project