From Grape to Graphic:
A Selection of Wine Designs
These are a selection of some of the concepts and designs I’ve created while working as a designer at Globus Wine. 
As one of their two designers, my tasks range from assembling my own brief, creating mood boards, developing the concept and direction to creating the final artwork, and maintaining communication with the printing suppliers.
packaging & Label design
2020-2024, while Freelancing and working at globus wine a/s
Dotty
Served Studio developed Dotty, a single Californian rosé. The client wanted a concept with a nostalgic and playful feel, that reflected the wine's American origin and character. For this, Served Studio created an vintage-inspired illustration, that embodies the carefree, joyful spirit of White Zinfandel. 
The approachable and friendly design appeals to a casual, fun-loving audience, mirroring the wine’s light, fruity, and effortlessly enjoyable nature.

Project involved:
concept
naming
illustration
Label desigN
Croquis
Served Studio developed Croquis, a new wine brand series that easily accommodates multiple varieties and has strong international appeal, making it a powerful brand with great potential in the evolving wine market

Project involved:
concept
naming
illustration
Label desigN & DESIGN SYSTEM
La Coutume
"La Coutume" is the result of a rosé wine project that involved brand naming, label and screw cap design, and, most importantly, a custom wine bottle specifically designed for this emerging brand that tied everything together in a sophisticated whole

Project involved:
new custom Bottle design
naming
concept
logo
Label design
screw cap design
For You and For Me
How do you sell great but unfamiliar Eastern European wine to the Nordic markets? In this case, I developed a new wine brand concept that emphasizes the grape variety and the drinking experience rather than the origin and traditions.
This wine is now available in COOP 365, as well as in Finnish and Swedish markets.

Project involved:
concept
naming
Label design
Handdrawn Illustrated Wine Labels
For multiple projects, I have created handdrawn illustrations as the main element of a wine label. Custom illustrations are a great way to differentiate a product; it adds personality and a sense of crafted knowledge.

Projects involved:
concepts
Naming
illustration
Label design
Quincy
An Australian wine brand for the Danish/German bordershops, that offers traditional security. 

Project involved:
Concept
naming
LOGO
Label design
Ganzo!
Label design for an italian red blend wine, created specifically for a Danish restaurant chain

Project involved:
concept
naming
Label design
Impossible Wines
A delightful wine for the adventurous palate. How do you persuade the Danish Zinfandel enthusiastic consumers to explore the wonders of Pinot Noir? By highlighting its unique tasting experience: Pinot Noir is light and approachable, yet it boasts its own distinct character and body, making it well worth discovering.

Project involved:
Concept
naming
ILLUSTRATION
Label design
The Winemaker's Notebook
A premium Bag-In-Box design for Irma, Denmark

Project involved:
Concept
naming
PAckaging design
Redesign of Spier's Vintage series
The South African wine estate Spier wanted to redesign their Vintage wine series. For this, I created a label with a big eye-catching V-icon, beautifully embossing and printed with hotfoil

Project involved:
Label design
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