Mindus - An Australian Brand for Salling Group
Mindus is an Australian brand sold to Salling Group Denmark. It includes a range of entry-level bottles and boxes called 'Mindus Liberty,' a premium range called 'Mindus Reserve Selection,' and an extra premium range created for one-off offers.
The brand offers traditional safety but with a touch of modern simplicity and bold voluminosity. It features prominent, eye-catching elements and a glowing orange brand color that is used across all the ranges.
The Liberty range is designed to be the safe choice for everyday wines, while the Reserve Selection aims to impress with its prominent M-signature printed with embossed, black hotfoil, signaling exclusivity and decadence.
packaging design
2021, while working at globus wine a/s
name & concept • design • final artwork
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