SLOE: a soft energy drink with matcha and green tea

Two brothers took on the challenge of creating a new category of energy drinks – this time for people who don’t like energy drinks.

The result: a slow energy drink intended for off-race purposes, keeping the mind and body balanced between races, during training, and throughout rest periods.

Tasks

Brand development
Logo
Packaging design
Final artwork

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Mille quickly understood our vision for SLOE and contributed strong creative ideas that helped shape the design and capture the exact look and feel we were aiming for.

The design captures the brand perfectly and has already received a lot of positive feedback. We have greatly valued our collaboration and Mille’s creative ability to translate ideas into a strong visual expression.

Max & Niklas, Co-founders af SLOE

SLET IKKE DENNE BOX (fungerer som padding!) – Gallery start

To break away from typical energy drink tropes, I introduced a soft, flowing gradient, establishing SLOE in a category of its own.

The logo is designed with a sense of quiet motion; it’s moving forward purposefully without feeling explosive.

Combined with clean, modern typography, the design speaks directly to a Nordic audience that values aesthetics, balance, and the “less, but better” philosophy.

All product photos: SLOE